If you are using social media for business, you know that the changes are consistent. The only way to remain effective on social media is to be aware of the updates and make the necessary adjustments in your business. This sounds easy but with changes happening every month, who has time to review all of these new rules for engagement especially if social media is not your industry. The thought of this being something else you must keep up with can be very overwhelming. This
Everywhere you turn lately you hear of people facing punishment for something that they posted on social media. Some stories are laughable others will make you upset. The fact remains our online activities have the potential to cause major problems in our professional and personal lives. Woman Fired BEFORE she even started new job 17 People Fired For Using Facebook When someone adds a company to their online presence they instantly become a spokesperson for the organization.
One of the biggest mistakes I see companies make is their lack of a logo. When creating a brand you want to have an image that people will recognize. If you are using 4 different logos, your own customers may not know it is your business. It is said that the average person needs to see something three times to remember it. This is the reason you want to have the same logo on your marketing materials, website, facebook etc. When there is no uniformity in your business it makes
Customer service will always be the heart of any business, primarily because customers pay the bills. Do not get so caught up in all the new forms of customer engagement that you lose sight of serving your customer. I have often looked up companies because they have a strong and pleasant online presence, only to be met by poor customer service. Whether it was via email, in person or over the phone they lost a customer by the way the situation was handled. Remember, everyon