One of the biggest mistakes I see companies make is their lack of a logo. When creating a brand you want to have an image that people will recognize. If you are using 4 different logos, your own customers may not know it is your business. It is said that the average person needs to see something three times to remember it. This is the reason you want to have the same logo on your marketing materials, website, facebook etc. When there is no uniformity in your business it makes

Customer service will always be the heart of any business, primarily because customers pay the bills. Do not get so caught up in all the new forms of customer engagement that you lose sight of serving your customer. I have often looked up companies because they have a strong and pleasant online presence, only to be met by poor customer service. Whether it was via email, in person or over the phone they lost a customer by the way the situation was handled. Remember, everyon