This meme has been floating around social media for a few years and every time I see it I cringe. I get the point that the author was making ( I assume they mean to focus on your own grass, as they say) but, my conscience will not allow me to not address the errors in this line of thinking when it comes to business. Thinking that one business, should not be concerned with the movements of their competition is close minded and as a business owner you must be able to look at th
Everywhere you turn lately you hear of people facing punishment for something that they posted on social media. Some stories are laughable others will make you upset. The fact remains our online activities have the potential to cause major problems in our professional and personal lives. Woman Fired BEFORE she even started new job 17 People Fired For Using Facebook When someone adds a company to their online presence they instantly become a spokesperson for the organization.
One of the biggest mistakes I see companies make is their lack of a logo. When creating a brand you want to have an image that people will recognize. If you are using 4 different logos, your own customers may not know it is your business. It is said that the average person needs to see something three times to remember it. This is the reason you want to have the same logo on your marketing materials, website, facebook etc. When there is no uniformity in your business it makes
Customer service will always be the heart of any business, primarily because customers pay the bills. Do not get so caught up in all the new forms of customer engagement that you lose sight of serving your customer. I have often looked up companies because they have a strong and pleasant online presence, only to be met by poor customer service. Whether it was via email, in person or over the phone they lost a customer by the way the situation was handled. Remember, everyon