There is no greater feeling of annoyance in this day and age than seeing multiple notifications on your Facebook timeline only to discover that someone you know or many times barely know has tagged you and 99 other people in a post. These post can vary, sometimes its a compliment, a call to action or a community event that is worth using the God awful spam feature; but more times than not its someone trying to market their product, music or service and it drives me crazy!!!
If you are using social media for business, you know that the changes are consistent. The only way to remain effective on social media is to be aware of the updates and make the necessary adjustments in your business. This sounds easy but with changes happening every month, who has time to review all of these new rules for engagement especially if social media is not your industry. The thought of this being something else you must keep up with can be very overwhelming. This
This meme has been floating around social media for a few years and every time I see it I cringe. I get the point that the author was making ( I assume they mean to focus on your own grass, as they say) but, my conscience will not allow me to not address the errors in this line of thinking when it comes to business. Thinking that one business, should not be concerned with the movements of their competition is close minded and as a business owner you must be able to look at th
Strengths, weaknesses, opportunities, and threats are aspects of business that must be analyzed and assessed for every business. SWOT analysis is a widespread practice used by businesses at every level; being aware of the position of your business is crucial to long-term success. Every business should conduct the analysis and understand that all will have a different outcome. Location, experience, and resources are a few items that can affect the analysis of individual busine
One of the biggest mistakes I see companies make is their lack of a logo. When creating a brand you want to have an image that people will recognize. If you are using 4 different logos, your own customers may not know it is your business. It is said that the average person needs to see something three times to remember it. This is the reason you want to have the same logo on your marketing materials, website, facebook etc. When there is no uniformity in your business it makes
Customer service will always be the heart of any business, primarily because customers pay the bills. Do not get so caught up in all the new forms of customer engagement that you lose sight of serving your customer. I have often looked up companies because they have a strong and pleasant online presence, only to be met by poor customer service. Whether it was via email, in person or over the phone they lost a customer by the way the situation was handled. Remember, everyon