For 10 years American Express has used their program Small Business Saturday to promote small businesses across the country. Every year small businesses have the opportunity to sign up on their website to receive signage and products to show they are apart of the program. An example of the graphics are the like the one below. This year Small Business Saturday falls on November 30th, there is still time be apart of it.
The program which began in 2010 designed to highlight local small businesses and create a sense of community according to their site:
" American Express cares deeply about thriving communities and believes small businesses are at the core of every successful neighborhood.That's why — in the midst of the recession in2010 — we created Small Business Saturday® on the Saturday after Thanksgiving to encourage people to Shop Small and bring more holiday shopping to small businesses."
I signed up for the program and was pleasantly surprised by the amount of cool marketing materials that I received. The process is super easy and the ability to boast your involvement in the program is worth its weight in gold.
Would your small business like to be apart of Small Business Saturday?